The construction process typically follows a series of sequential steps.
Working with a recently refreshed identity, we were tasked with evolving the visual identity specifically for the digital environment. The logotype, typeface and distinctive ‘Gleeds Gold’ remained, but our principal aim was to elevate the brand and incorporate the new 3D connected landscape device and secondary colour palette into a modern, dynamic and sophisticated aesthetic approach.\r\n\r\nOur design focused on clean compositions and uncluttered layouts with restrained use of type and colour and the addition of subtle micro-interactions to buttons and navigation. The heaviness of the old brand has been replaced with a lighter and brighter look and feel that works in combination with vibrant employee and project photography from around the world to better represent the business in 2024 and beyond.
Working with a recently refreshed identity, we were tasked with evolving the visual identity specifically for the digital environment. The logotype, typeface and distinctive ‘Gleeds Gold’ remained, but our principal aim was to elevate the brand and incorporate the new 3D connected landscape device and secondary colour palette into a modern, dynamic and sophisticated aesthetic approach.\r\n\r\nOur design focused on clean compositions and uncluttered layouts with restrained use of type and colour and the addition of subtle micro-interactions to buttons and navigation. The heaviness of the old brand has been replaced with a lighter and brighter look and feel that works in combination with vibrant employee and project photography from around the world to better represent the business in 2024 and beyond.
Working with a recently refreshed identity, we were tasked with evolving the visual identity specifically for the digital environment. The logotype, typeface and distinctive ‘Gleeds Gold’ remained, but our principal aim was to elevate the brand and incorporate the new 3D connected landscape device and secondary colour palette into a modern, dynamic and sophisticated aesthetic approach.\r\n\r\nOur design focused on clean compositions and uncluttered layouts with restrained use of type and colour and the addition of subtle micro-interactions to buttons and navigation. The heaviness of the old brand has been replaced with a lighter and brighter look and feel that works in combination with vibrant employee and project photography from around the world to better represent the business in 2024 and beyond.
Working with a recently refreshed identity, we were tasked with evolving the visual identity specifically for the digital environment. The logotype, typeface and distinctive ‘Gleeds Gold’ remained, but our principal aim was to elevate the brand and incorporate the new 3D connected landscape device and secondary colour palette into a modern, dynamic and sophisticated aesthetic approach.\r\n\r\nOur design focused on clean compositions and uncluttered layouts with restrained use of type and colour and the addition of subtle micro-interactions to buttons and navigation. The heaviness of the old brand has been replaced with a lighter and brighter look and feel that works in combination with vibrant employee and project photography from around the world to better represent the business in 2024 and beyond.
