With over 135 years of expertise in built environment consultancy, Gleeds has earned a well-deserved reputation as innovators, advisors, and trusted partners. Through a network of 2,800 employees in nearly 80 offices across six continents and 26 countries, Gleeds has contributed to some of the most exciting and ambitious building projects worldwide.
Working with a recently refreshed identity, we were tasked with evolving the visual identity specifically for the digital environment. The logotype, typeface and distinctive ‘Gleeds Gold’ remained, but our principal aim was to elevate the brand and incorporate the new 3D connected landscape device and secondary colour palette into a modern, dynamic and sophisticated aesthetic approach.\r\n\r\nOur design focused on clean compositions and uncluttered layouts with restrained use of type and colour and the addition of subtle micro-interactions to buttons and navigation. The heaviness of the old brand has been replaced with a lighter and brighter look and feel that works in combination with vibrant employee and project photography from around the world to better represent the business in 2024 and beyond.\r\n\r\n
Our User Experience research was informed by behavioural insights using Google Analytics, from which we also derived search acquisition intent and trends to ensure improved SEO and SERP ranking. Personas and user journeys were developed to maximise user engagement and guide the content and design strategy.\r\n\r\nThe website\'s information architecture and hierarchy were developed in close collaboration with the internal client team. This process allowed Gleeds to carefully consider how their services and sectors should be structured while maximizing their proven expertise by seamlessly integrating their breadth of locations, people, and projects. This collaborative approach enabled us to design a fully connected digital experience, featuring a broad taxonomy that dynamically surfaces information related to services, sectors, people, and projects, as well as news and insights.
The previous website used sub-domains for stand-alone translated versions of the site. After analysing site metrics and insights, a revised approach was adopted with a new URL strategy, enabling a global-first approach. The site has been developed with phase two functionality built into the CMS, allowing for the quick and easy translation of country page content as needed.